Email marketing had always been a key part of our business, but over time, the results began to plateau. Despite our best efforts – A/B testing subject lines, refining segments, and optimizing send times – we weren’t seeing the return we expected. We knew it wasn’t just about the strategy; the tools we were using were holding us back. That’s when we decided to give Omnisend a try, hoping for small improvements.
In this review, I’ll share our honest experience with Omnisend: what made it stand out, which features drove real results, and why we ultimately made the decision to switch from our previous platform. If you’re evaluating email marketing tools and looking for a solution that truly supports e-commerce
Omnisend claims to simplify email marketing by offering automation, SMS, and multi-channel campaigns in one platform. But Does It Really?
What we got instead was a complete shift in just one week; we were generating $500 a day, and the growth has only continued.
Our Editors Review
Want an email marketing platform that’s powerful, easy to use, and doesn’t require a steep learning curve?
Omnisend is a high-quality solution that delivers the templates and convenience many users are looking for without the complexity of more advanced tools. Its low cost of entry is another major advantage. While its automation and reporting features have become more detailed over time, some top competitors still offer more robust capabilities in those areas.
fter thoroughly testing Omnisend across multiple campaigns and use cases, our editorial team found it to be a standout platform for e-commerce email and SMS marketing. The interface is intuitive, even for beginners, yet powerful enough for seasoned marketers to run complex automations. We were particularly impressed with the pre-built workflows for cart abandonment and welcome series, which helped streamline campaign setup without sacrificing customization.
One of Omnisend’s most valuable strengths is its focus on integration with e-commerce platforms like Shopify and WooCommerce. Data syncing is seamless, and the ability to personalize messages based on customer behavior led to a measurable increase in engagement. While the platform isn’t without a few limitations—such as fewer advanced reporting features compared to enterprise-level tools—it delivers exceptional value for growing online stores. For teams looking for a marketing automation tool that balances ease of use with results-driven features, Omnisend is a top contender.
Omnisend delivers the templates and convenience many businesses need without the complexity that often comes with more advanced tools. Its affordable pricing makes it even more accessible. While its automation and reporting tools are improving, some competitors still offer more in-depth functionality, but for many e-commerce brands, Omnisend strikes the right balance between power and simplicity.
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Despite these minor drawbacks, Omnisend remains a powerful and reliable email marketing platform, making it worthy of a 4.5-5.0 rating.
Omnisend: Pros & Cons
| Pros | Cons |
|---|---|
| User-Friendly Interface –Clean dashboard, drag-and-drop email builder, and easy setup make it beginner-friendly. | Limited Advanced Reporting – Lacks the deep analytics and segmentation tools of enterprise-level platforms like Klaviyo or HubSpot. |
| Prebuilt Automation Workflows – Includes high-converting templates for cart abandonment, welcome series, and more. | Template Customization Can Be Basic – While good for speed, the email design options may feel limited to experienced designers. |
| E-commerce Focused – Integrates seamlessly with Shopify, WooCommerce, BigCommerce, and more. Product syncing is smooth. | SMS Features Vary by Region – SMS tools are great, but availability, cost, and compliance can vary depending on your country. |
| Affordable Pricing – Offers generous features in free and lower-tier plans, especially compared to competitors. | Fewer Third-Party Integrations – Compared to tools like Mailchimp or ActiveCampaign, integration options outside e-commerce are more limited. |
| Multi-Channel Campaigns – Allows you to combine email, SMS, push notifications, and more in a single workflow. | Deliverability May Vary – Most users see good deliverability, but some have reported inconsistent performance with high-volume lists. |
What is Omnisend?
🔍 What Omnisend Does:
It helps online stores automate marketing, send personalized campaigns, and increase sales using tools like:
- Email marketing (campaigns, templates, automation)
- SMS marketing (text messages with offers, and alerts)
- Push notifications
- Marketing automation workflows (cart abandonment, welcome series, order confirmation, etc.)
- Audience segmentation based on customer behavior
- E-commerce integrations (Shopify, WooCommerce, BigCommerce, etc.)
✅ Who It’s For:
- E-commerce businesses (big or small)
- Brands that want to send multi-channel messages (email + SMS)
- Marketers looking for ease of use with solid automation power
💡 Why People Use It:
- Fast to set up (beginner-friendly)
- Affordable with a free plan
- Made for e-commerce: syncs products, tracks revenue per email, integrates easily with your store
Recognizing the need for a more complete communication strategy, Omnisend expanded its services. It introduced SMS marketing, push notifications, and omnichannel automation.
Who is Omnisend For?
Omnisend is best suited for e-commerce businesses. It works particularly well for online stores using platforms like:
eCommerce Website- Helps ecommerce website users create automated email sequences and targeted campaigns.
Shopify Seamless integration with Shopify stores for automated email and SMS campaigns.
WooCommerce – Works with WordPress-based stores, helping automate customer engagement.
Omnisend makes it easy to create and send email campaigns. The drag-and-drop builder allows users to design emails without coding. There are pre-designed templates for different industries. Users can adjust colors, fonts, and layouts to match their brand.
Businesses that rely on email and SMS marketing will benefit the most from its features.. However, companies that do not focus on e-commerce may find other platforms more suitable for their needs.
Key Features Of Omnisend
1. Prebuilt Automation Workflows
- Cart abandonment, welcome series, post-purchase, and birthday emails ready to go
- Visual workflow builder makes it easy to customize and automate
2. Email Campaign Builder
- Drag-and-drop email editor with e-commerce-specific content blocks (like product pickers & discount codes)
- Mobile-optimized templates and A/B testing options
3. SMS & Push Notifications
- Send personalized text messages to customers
- Combine SMS and email in the same workflow
- Web push notifications to re-engage site visitors
4. Deep E-commerce Integrations
- Seamless sync with Shopify, WooCommerce, BigCommerce, Wix, and more
- Automatically pulls customer, order, and product data
5. Advanced Segmentation
- Create customer segments based on shopping behavior, email activity, purchase history, etc.
- Use segments in campaigns and automation to target more effectively.
6. Performance Tracking & Reporting
- Track sales generated from each campaign
- View open rates, click rates, and revenue attribution
- Compare automation vs. manual campaigns
7. Affordable Pricing with Free Plan
- Free plan available with email & SMS capabilities
- Paid plans scale with your list size and offer more automation features
8. Multichannel Marketing
- Build marketing workflows that combine email + SMS + push notifications in one funnel
- Centralize your customer communication
Ready To Try Our Omnisend and Elementor Pro? Check it out
Using this page builder makes your website more flexible and performance-optimized-particularly when you pair Elementor with Omnisend for seamless marketing integration.
Omnisend Pricing
Omnisend offers multiple pricing plans based on the number of subscribers. It includes a free plan and two paid options. Pricing increases as the email list grows.
Free Plan Includes up to 250 contacts and 500 emails per month. Limited features but good for testing.
Standard Plan – Starts at $11/month for 500 contacts. Includes automation, SMS, and 6,000 emails per month.
Pro Plan – Starts at $41/month for 500 contacts. Includes unlimited emails, advanced reporting, and priority support.
My Opinion On The Pricing:
Omnisend is affordable for small businesses. The free plan is limited, but enough for testing. The paid plans include strong automation and SMS marketing. For e-commerce businesses, the features justify the price. However, non-eCommerce users might find better options.
SMS messages cost extra and vary by country. Larger email lists will require higher-tier plans.
Elementor Pricing
Elementor offers flexible plans based on your needs-from single websites to full-scale client management. The Essential plan at $4.99/month is a great entry point. Advanced Solo ($6.99/mo) adds eCommerce and custom code, while the Advanced plan supports up to 3 sites. For those handling multiple clients, the Expert plan ($16.99/mo) covers up to 25 websites and includes all pro features and 5,000 cloud templates.
My take? Elementor’s value is clear, especially for agencies or anyone serious about web design. It’s intuitive, powerful, and much cheaper than hiring a developer. Just keep in mind it’s billed annually, not monthly.
What is the difference between Omnisend, Elementor, and other competitors?
How We Make $50D A Day With Omnisend
We were testing different subject lines, optimizing CTAs, and analyzing data-driven ins a pro can scale their email marketing to generate $500+ a day consistently I
Using SMS Marketing for Instant Conversions
As youll see in the above screenshot, we changed a few methods with our subject hea We also added in SMS marketing and our sales increased by 50%! Simply by changes text and also some other words!
98% open rate (way higher than email)
People read texts within 3 minutes
Perfect for flash sales, order updates, and abandoned cart reminders
Example SMS Campaign for Flash Sale
Beginner: Only sends an email about the sale.
Pro: Sends a text AND an email higher urgency = more sales!
Flash Sale Campaign: Beginner vs Pro Strategy
| Strategy | Beginner (Before) | Pro (After) |
|---|---|---|
| Email Open Rate | 10–15% | 30–40% |
| Click-Through Rate | 1–2% | 5–10% |
| Sales per Day | $50–$100/day | $500+/day |
| Automation | ❌ None | ✅ Full |
| Segmentation | ❌ None | ✅ Advanced |
| SMS Marketing | ❌ No | ✅ Yes |
| A/B Testing | ❌ No | ✅ Yes |
A/B Testing to Boost Conversions
Pro Tip: Don’t leave results to chance, test everything. When we experimented with different subject lines, we saw a 25% jump in recovered abandoned carts!
Here’s what to test:
- Subject Lines: Try variations like “Don’t Miss This Deal!” vs. “🔥 24 Hours Left: Save 20%”
- Call-to-Action Buttons: “Shop Now” compared to “Unlock Your Discount”
- Email Format: One version packed with images vs. another with just clean text
Beginner: Sends the same email to everyone, every time.
Pro: Experiments with multiple formats and sends more of what actually works.
Final Thoughts
After exploring Omnisend and Elementor page builder for your forms in depth, it’s clear that the platform brings solid value to the table, especially with its automation tools and audience segmentation features. That said, there’s still room for growth in areas like design customization and SMS pricing.
Speaking from experience, I’ve tested several email tools over the years. Some were decent, others underwhelming. But Omnisend stands out for how easy it makes things while still offering serious marketing power. Personally, I believe it’s a smart pick for businesses that want results without the complexity.
One thing I really appreciate is their collection of email templates. They’re clean, polished, and designed to engage. Plus, they’re easy to tailor,whether you’re tweaking fonts, swapping out images, or changing colors to fit your brand. It’s clear these templates were built with marketers in mind.
1. Did you really make $500 per day, or is this just marketing hype?
Yes, the $500/day result is real. It came from consistent use of automation, smart segmentation, and continuous testing. It didn’t happen overnight, but the strategy is repeatable.
2. What was the first step you took to start earning with Omnisend?
The first move was setting up automated workflows—especially cart recovery emails and limited-time offers. These alone started generating revenue within days.
3. Do I need a large email list to get similar results?
No. We started with a relatively small list. What matters most is how you communicate with your subscribers, not how many you have.
4. How much does Omnisend cost to get started?
Omnisend has a free plan you can use to begin. We upgraded only after it was clear the tool was already delivering ROI.
5. What was the biggest mistake you made early on?
Our biggest mistake was skipping A/B testing. Once we started testing subject lines and buttons, we saw major improvements in open rates and conversions.
6. How does Omnisend compare to other email marketing platforms?
Compared to others we’ve tried, Omnisend stands out for its automation, simplicity, and integration with eCommerce. It’s especially useful for store owners who want results without complex setups.
7. Can I copy your exact setup and expect the same results?
You can follow the framework, but your audience and offers will be different. What worked for us can guide you, but your success depends on how you adapt the strategy.
8. How long did it take to see results?
We noticed results within three days, but it took about two weeks of refining to hit consistent daily sales over $500.
9. Is Omnisend only for eCommerce stores?
Omnisend is built for eCommerce, but it can also work for digital product sellers, service-based businesses, and creators with the right strategy.
10. What’s your best tip for someone starting with Omnisend today?
Start immediately. Even if you only have a small list, set up your core automations. Every message is a chance to convert.
